Vanilla Gorilla Logo Design (2024)

I couldn’t have been happier when the awesome guys at Vanilla Gorilla, a startup clothing brand, approached me to craft a logo mark that personifies their rugged, yet elegant, gym aesthetic. They wanted a logo that struck a balance between the elegance of luxury brands like Versace with the ruggedness and boldness found in brands like Harley Davidson.

After sketching, refining, and revising, we landed on the final solution you see here- a bold, strong, and heavy mark that remains elegant in its simplicity and message: unleash your inner beast, whether at the gym or in the face of your obstacles.